EUROPEAN ROTORS show platform | EUROPEAN ROTORS 365 | Successful Performance | Successful Posts | FAQ
Today, a visitors behavior shows as online - offline - online. To ensure that you reach visitors optimally at all touchpoints, we extend EUROPEAN ROTORS trade fair into the digital world:
Active research before the trade fair
EUROPEAN ROTORS show platform
EUROPEAN ROTORS trade fair
Staying up to date passively
EUROPEAN ROTORS 365
The EUROPEAN ROTORS show platform gives you the opportunity to present yourself online to visitors. Similar as you attract visitors’ attention with your exhibits at the show in November, you can do so online with your posts.
Your posts reach visitors through the various topic pages, through the search function, in the personalised recommendations and through "more interesting posts" at the bottom of each post.
As part of the mandatory media entry fee, the media package small includes the following services on the EUROPEAN ROTORS show platform:
With the media package small your profile and posts will be removed from the website after EUROPEAN ROTORS. If you book the media package standard, your posts will remain online on EUROPEAN ROTORS 365 even after the trade fair. This way, visitors to EUROPEAN ROTORS can stay in touch with you.
Flyer hybrid exhibitors
The digital extension of this year‘s EUROPEAN ROTORS edition will allow you to have a digital-only presence at our EUROPEAN ROTORS show platform before, during and after the show to get in contact with your target group.
Flyer digital-only exhibitors
EUROPEAN ROTORS 365 connects the industry 365 days a year and generates 2 - 3 times as many visitors between events as the show platform before the event. All visitors to EUROPEAN ROTORS 365 create a EUROPEAN ROTORS 365 account.
On EUROPEAN ROTORS 365 you can publish posts all year round and reach visitors in a targeted way. Each post is displayed in the personalised news feed and in the topic pages, sent to interested visitors in the newsletter and shared on social media.
In order to be present at EUROPEAN ROTORS 365 and have your posts from the show platform automatically also posted there, we recommend to book at least the media package standard. This way, visitors to EUROPEAN ROTORS can stay in touch with you after the trade fair.
Flyer media packages
Book your package in the Online Service Center
The EUROPEAN ROTORS show platform and EUROPEAN ROTORS 365 are based on Conteo's platform technology, which has already been successfully used at a large number of trade fairs.
1. Sign up and log inAfter your stand location has been confirmed, you will receive an invitation by email from Conteo to create your Conteo publisher account and exhibitor profile. Please log in as soon as possible to maintain your exhibitor profile.
Please note: If you do not have a confirmed booth yet, please contact us as soon as possible to confirm your stand. Your exhibitor profile will not be online until we have confirmed the location of your stand.
2. Create your postsPlease choose what content you would like to share with your community via the show platform before and during the show at an early stage and decide how many posts you would like to publish. Tip: Have a look at our attractive media packages for your digital presence at EUROPEAN ROTORS, to enhance your visibility.
The more posts you publish, the more attention is drawn on you. You can book more posts in the shop:
Book posts in the Online Service Center
Please start to create your posts. The earlier you publish them, the more visitors they will reach. The deadline for creating your posts is 3rd of September.
3. Push your postsAdvertise your EUROPEAN ROTORS posts to your customers. Share them on social media, write a news or blog post, or draw attention to your appearance at EUROPEAN ROTORS in your newsletter.
Our philosophy can be described in 3 words: Content connects people.
True to this philosophy, your posts are the most important element on the show platform. Your posts are your "digital exhibit". They are here to attract the visitor's attention.
A post consists of
For each post a preview tile is created consisting of the title, the teaser and a picture. This preview tile will be shown to interested visitors.
What is suitable as a post?
For your post to be read, it is important to create them in a lively and descriptive way. The best way to do this, is to tell a story.
How To Write Clickable Content
Choose an exciting title that mentions your product’s USP.
The teaser text "sells" your post to the user. Choose a teaser text that convinces users to click on your post.
Mention relevant keywords in the text of your post. This ensures that it will be found by visitors via the search engine.
Use visuals to emphasise your title. Illustrate your post with appealing pictures or a short video.
Point out to the audience to get in touch with you. Conclude your post with a specific invitation: e.g "contact us for a first conversation".
Do not use a post to introduce your company - that's what the exhibitor profile is for.
Your posts are not meant to create a product catalogue with technical product descriptions. Think about how you would introduce your production in an interesting blog post.
Try not to use the plain product name as a title.
Do not write text in caps. This disturbs the flow of reading.
Do not put soley keywords in the teaser. Write an interesting short description in full sentences so that the visitor becomes curious and clicks on your post.
Support from the content team
Conteo’s Content Team supports you to present your company on the platform in the best possible way. To do this, we might get back to you with suggestions to improve your title or teaser text in order to make your posts more clickable.
How do I manage my exhibitor profile?
You manage your exhibitor profile and your posts on the show platform in the Conteo Publisher. You have received an email invitation from Conteo to create your profile. Follow the instructions in the email and set your own password. If you need help, please contact us at firstname.lastname@example.org.
What can I present in my posts?
Can I exchange my credit for a video into a story or the other way round?
By default, each exhibitor gets credits to create 1 story and 1 video. If you want, you can exchange these credits. Just send us an email at email@example.com to do so. We ask that you enter your two entries no later than September 3, 2021.
How does the programme of EUROPEAN ROTORS work?
What webinar solution can I use?
How can I interact with visitors that are not on-site?
Where can I book additional services for my online presence at EUROPEAN ROTORS?
The media packages can, as all other services for your stand, be booked through our Online Service Center:
Online Service Center
To use this functionality, you need to be logged in
On EUROPEAN ROTORS 2021 you are using your EUROPEAN ROTORS 365 account
You are creating a EUROPEAN ROTORS 365 account for EUROPEAN ROTORS 2021
We'll send you an email containing a direct access link.
You have been logged in.
In order for you to get in touch, we will forward the following information to this provider:
We'll be suggesting suitable topics, exhibitors, articles, program items and further information.